Brick and Mortar Information
Brick and mortar (bricks and mortar or B&M) in its most simplest usage is used to describe the physical presence of a building(s) or other structure. It's a concept usually referred to in business, which applies to the physical location for a business or organisation.
Brick and mortar business
The term brick and mortar business (bricks and mortar business or B&M business) is often used to refer to a company that possesses a building or store for operations.[1] The name is a metonym derived from the traditional building materials associated with physical buildings — bricks and mortar. Its first use was in 1992.[2]
More specifically, in the jargon of eCommerce businesses, brick and mortar businesses are companies that have a physical presence and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop, which have no physical presence for shoppers to visit and buy from directly, though such online businesses normally have non-public physical facilities from which they either run business operations, and/or warehousing for mass physical product storage and distribution.[3]
An example would be the movie-rental shop Blockbuster Video, which has physical stores and is in competition with the newer online rental services offered by Netflix. In this sense, the term is also a retronym in that most stores had a physical presence before the advent of the Internet. However the term is also applicable when contrasting businesses with physical presence and those that operated strictly in an order-by-mail capacity pre-Internet.
See also
References
- ^ http://www.investorwords.com/580/bricks_and_mortar.html
- ^ http://mw1.merriam-webster.com/dictionary/bricks-and-mortar
- ^ http://www.businessdictionary.com/definition/bricks-and-mortar.html
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